/

Investors / Greycroft / Compare with Mercato

Greycroft vs Mercato

Greycroft lists 226 portfolio companies and has joined 36 funding rounds; Mercato lists 23 companies and has joined 2 rounds. Greycroft comes in most often at Series A (48% of its entries), Mercato comes in most often at Series B (100% of its entries). 2 companies are on both portfolios, among them Mapped and MNTN.

226Portfolio companies23
36Funding rounds joined2
11Rounds led1
18Rounds, last 12 months2
$20M to $100MTypical round it comes in at$20M to $100M
0%Sites no longer answering0%
Show as a table
Greycroft and Mercato, head to head
GreycroftMercato
Portfolio companies22623
Funding rounds joined362
Rounds led111
Rounds, last 12 months182
Typical round it comes in at$20M to $100M$20M to $100M
Sites no longer answering0%0%

Where they come in

share of entries by stage
Pre-seed0%0%
Seed24%0%
Series A48%0%
Series B17%100%
Growth10%0%

GreycroftMercato

Show as a table
Entry stages of Greycroft and Mercato, share of entries
GreycroftMercato
Pre-seed0%0%
Seed24%0%
Series A48%0%
Series B17%100%
Growth10%0%

Themes

share of checked companies
AI & Machine Learning19%13%
Healthcare & Biotech10%18%
Fintech13%13%
Cybersecurity4%13%
E-commerce & Marketplaces11%8%
Enterprise Software9%0%

GreycroftMercato

Show as a table
Themes of Greycroft and Mercato, share of checked companies
GreycroftMercato
AI & Machine Learning19%13%
Healthcare & Biotech10%18%
Fintech13%13%
Cybersecurity4%13%
E-commerce & Marketplaces11%8%
Enterprise Software9%0%

Companies both back

2

Shared companies are those both firms' own portfolio pages list, each checked against the company's site. The same comparison through the API is POST /v1/overlap, for up to 20 firms. How the data is graded

Free account · no card

Compare Greycroft and Mercato as data

Pull both portfolios and every co-investor through one API key or MCP, and lay up to 20 firms side by side with POST /v1/overlap. A free account adds Ask AI searches and alerts when either firm adds a company.

Work email, sign-in link by email. Already have an account? Log in
  • Ask AI5 plain-English investor searches a day
  • Full listsEvery portfolio row and two-firm overlap
  • API and MCP100 REST or MCP calls a month, one key
  • AlertsFollow 5 investors for portfolio and fund changes
VCinfo API
$ curl -H "X-API-Key: YOUR_KEY" \
  https://api.vcinfo.io/v1/firms/greycroft.com/portfolio

# also
GET /v1/firms/mercatopartners.com/portfolio
GET /v1/firms/greycroft.com/coinvestors
The same data as an MCP server for Claude, Cursor and other AI tools. Set up MCP · Docs · Pricing