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Investors / Greycroft / Compare with Primary

Greycroft vs Primary

Greycroft lists 226 portfolio companies and has joined 36 funding rounds; Primary lists 80 companies and has joined 33 rounds. Greycroft comes in most often at Series A (48% of its entries), Primary comes in most often at Seed (39% of its entries). 2 companies are on both portfolios, among them Alium and Firstleaf.

226Portfolio companies80
36Funding rounds joined33
11Rounds led11
18Rounds, last 12 months20
$20M to $100MTypical round it comes in at$5M to $20M
0%Sites no longer answering0%
Show as a table
Greycroft and Primary, head to head
GreycroftPrimary
Portfolio companies22680
Funding rounds joined3633
Rounds led1111
Rounds, last 12 months1820
Typical round it comes in at$20M to $100M$5M to $20M
Sites no longer answering0%0%

Where they come in

share of entries by stage
Pre-seed0%0%
Seed24%39%
Series A48%39%
Series B17%11%
Growth10%11%

GreycroftPrimary

Show as a table
Entry stages of Greycroft and Primary, share of entries
GreycroftPrimary
Pre-seed0%0%
Seed24%39%
Series A48%39%
Series B17%11%
Growth10%11%

Themes

share of checked companies
AI & Machine Learning19%28%
Healthcare & Biotech10%16%
Fintech13%12%
E-commerce & Marketplaces11%7%
Enterprise Software9%5%
Media & Entertainment8%0%

GreycroftPrimary

Show as a table
Themes of Greycroft and Primary, share of checked companies
GreycroftPrimary
AI & Machine Learning19%28%
Healthcare & Biotech10%16%
Fintech13%12%
E-commerce & Marketplaces11%7%
Enterprise Software9%5%
Media & Entertainment8%0%

Companies both back

2

Shared companies are those both firms' own portfolio pages list, each checked against the company's site. The same comparison through the API is POST /v1/overlap, for up to 20 firms. How the data is graded

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Compare Greycroft and Primary as data

Pull both portfolios and every co-investor through one API key or MCP, and lay up to 20 firms side by side with POST /v1/overlap. A free account adds Ask AI searches and alerts when either firm adds a company.

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  • Ask AI5 plain-English investor searches a day
  • Full listsEvery portfolio row and two-firm overlap
  • API and MCP100 REST or MCP calls a month, one key
  • AlertsFollow 5 investors for portfolio and fund changes
VCinfo API
$ curl -H "X-API-Key: YOUR_KEY" \
  https://api.vcinfo.io/v1/firms/greycroft.com/portfolio

# also
GET /v1/firms/primary.vc/portfolio
GET /v1/firms/greycroft.com/coinvestors
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