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Investors / Canada / BrandProject

BrandProject

Venture capital · Toronto, ON, Canada · North America

brandproject.comTakes pitches from founders

BrandProject is an early-stage investor that partners with founders of consumer product, service and technology companies. It invests at pre-seed and seed, often leading or co-leading rounds, and supports portfolio companies with operating help in finance, recruiting, brand-building, growth and fundraising.

Invests inHealthcare & BiotechFood & Agriculture

In its own wordsconsumerfood and beveragehealth and wellnessbeautyconsumer techretail

Your fit with BrandProject

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19portfolio companies
2funding rounds on record
2rounds, last 12 months
$1M to $5Mtypical round it comes in at
Seedmost frequent entry

BrandProject lists 19 checked portfolio companies on its own site and is named in 2 funding rounds. Its most frequent entry is Seed, 50% of the companies with a known first round. Its largest themes are Healthcare & Biotech (35%), Food & Agriculture (17%) and Fintech (9%). 73% of its companies are based in United States. It invests most often alongside Top Knot Ventures, Capitoria and Mindset Venture Group.

Counts come from funding rounds that name BrandProject, complete from mid-2025: earlier rounds appear only when they were reported later. Round amounts and full round histories are on Fundup AI.

Round figures show recent activity, not BrandProject's whole history. Rounds on record name 2 companies; its own site lists 19. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.

Entry stage

share of companies by the stage of its first round
Show as a table
Share of companies by the stage of the firm's first round
Value
Pre-seed0%
Seed50%
Series A0%
Series B0%
Growth50%

Activity by year

rounds it joined, last 10 years
Show as a table
Funding rounds per year
TotalRounds it led
'1700
'1800
'1900
'2000
'2100
'2200
'2300
'2400
'2500
'2620

Investor profile

percentile among all firms
Portfolio size: 19 companiesRecent activity: 2 rounds in 12 monthsEarly stage: 50% of entries at pre-seed or seedEvidence: 5% of companies confirmed by a roundSector focus: 35% in its largest sectorReach: 3 countriesPortfolio size49th pctRecent activity69th pctEarly stage73th pctEvidence64th pctSector focus64th pctReach58th pct
This firmMedian of all firms
Show as a table
BrandProject compared with all firms
MeasurePercentile of all firmsValue
Portfolio size49th19 companies
Recent activity69th2 rounds in 12 months
Early stage73th50% of entries at pre-seed or seed
Evidence64th5% of companies confirmed by a round
Sector focus64th35% in its largest sector
Reach58th3 countries

Investment themes

share of its checked companies

This firmAll checked companies

Show as a table
Investment themes
This firmAll checked companies
Healthcare & Biotech35%15%
Food & Agriculture17%3%
Fintech9%12%
Legal & Compliance9%2%
AI & Machine Learning9%18%
Consumer9%3%
Real Estate & Construction4%3%
E-commerce & Marketplaces4%6%

Invests most often with

firms sharing its portfolio companies
Show as a table
Co-investors
Share
Top Knot Ventures5
Capitoria2
Mindset Venture Group2
Short List Capital2
8VC1
Able Partners1
Advance Venture Partners1
Alkeon Capital1

All co-investors

Its portfolio companies

where they are based, and what their own sites show

Site status

  • Site answers19100%
  • No longer answers00%
  • Points to another company00%
  • Parked or sold domain00%

A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.

Compare BrandProject head to head

portfolio size, rounds, entry stages, themes and the companies both back

Three or more firms at once: portfolio overlap.

Recent portfolio activity

when companies last raised with BrandProject
DateCompanyStage
1 Apr 2026Peachypeachystudio.comSeries C+

Round details for BrandProject

Amounts, full round histories and every co-investor in BrandProject's rounds are on Fundup AI. VCinfo covers investors and their portfolios.

See rounds on Fundup AI →

Portfolio

19 companies checked against their own sites
CompanyWhat it doesThemesFirst round with itEvidence
Awakeawakechocolate.comThe company produces and sells caffeinated chocolate products.
Food & Agriculture
Portfolio page
Chefs Platechefsplate.com · CanadaChefs Plate delivers meal kits with fresh ingredients and recipes to customers' doors.
Food & Agriculture
Portfolio page
Coveteurcoveteur.comCoveteur publishes articles about fashion, beauty, and culture
Media & Entertainment
Portfolio page
Daily Harvestdaily-harvest.comThe company sells organic smoothies, oat bowls, and elixirs
Food & Agriculture
Portfolio page
Portaeatporta.comThe company makes and sells frozen Italian pizza made with premium ingredients from Italy
Food & Agriculture
Portfolio page
Our Placefromourplace.comThe company sells non-toxic cookware and kitchen essentials.
Consumer
Portfolio page
GREAT MANYgreatmany.com · United StatesThe company provides non-surgical hair restoration treatments.
Healthcare & Biotech
Portfolio page
Hellohello-products.comThe company sells various personal care products, such as toothpaste, toothbrushes, and deodorant.
Healthcare & Biotech
Portfolio page
Hermetichermetic.ai · United StatesHermetic develops and provides an AI sales agent for private-event bookings
AI & Machine LearningLegal & Compliance
Portfolio page
Iris & Romeoirisandromeo.comIris & Romeo sells skincare and makeup products
Healthcare & BiotechConsumer
Portfolio page
Junojunovet.com · CanadaJuno provides veterinary care services, including primary, urgent, and 24/7 virtual care, by local expert veterinarians.
Healthcare & Biotech
Portfolio page
Minoanminoan.comMinoan provides a platform for hosts and hospitality professionals to purchase furnishings and make their properties shoppable
Real Estate & ConstructionE-commerce & Marketplaces
Portfolio page
Owletowletbabycare.co.uk · United KingdomOwlet offers baby monitors and related products for safer sleep and reassurance for parents.
Healthcare & Biotech
Portfolio page
Peachypeachystudio.com · United StatesPeachy provides Botox treatments and other cosmetic services in several locations across the US
Healthcare & Biotech
Apr 2026Series C+Page + round
thea.aithea.ai · United StatesThe company develops autonomous intelligence systems that use machine learning and behavioral analytics to optimize decision-making in high-stakes environments.
AI & Machine LearningFintech
Portfolio page
The Gleamerythegleamery.com · United StatesThe company provides dental services including teeth cleaning, whitening, and aligners
Healthcare & Biotech
Portfolio page
Clutchwithclutch.com · United StatesThe company provides digital banking solutions for credit unions, including loan and deposit automation systems.
FintechLegal & Compliance
Portfolio page
Personawithpersona.com · United States
Portfolio page
Wonderbellywonderbelly.com · United StatesWonderbelly makes antacid products with clean ingredients to relieve digestive symptoms like heartburn and bloating.
Healthcare & Biotech
Portfolio page

About this data

site last read 8 Nov 2026
The homepage of BrandProject, as last read
brandproject.com as VCinfo last read it
Site
brandproject.com
Last read
8 Nov 2026
Watching since
6 Nov 2026
Rounds since
29 Jan 2026
Companies checked
19

Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.

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