Investors / Color Capital
Color Capital
Venture capital
Color Capital is an investment firm founded by entrepreneurs Jaime Schmidt and Chris Cantino. It invests in consumer products, applications, and emerging commerce platforms, including consumer goods, ecommerce, marketplaces, and emerging technology.
Invests inEnterprise Software
In its own wordsconsumerecommercemarketplacesretail techaiblockchain
Your fit with Color Capital
Four questions about your startup
See how your round matches what it backs, point by point.
Or find every investor that fitsColor Capital lists 27 checked portfolio companies on its own site. Its largest themes are Enterprise Software (17%), Consumer (12%) and Food & Agriculture (12%). 75% of its companies are based in United States. It invests most often alongside Abstract, Beliade and Canaan.
No funding round on record names Color Capital yet, so the figures come from its portfolio page.
Round figures show recent activity, not Color Capital's whole history. Rounds on record name 0 companies; its own site lists 27. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.
Investment themes
share of its checked companiesThis firmAll checked companies
Show as a table
| This firm | All checked companies | |
|---|---|---|
| Enterprise Software | 17% | 8% |
| Consumer | 12% | 3% |
| Food & Agriculture | 12% | 3% |
| Healthcare & Biotech | 12% | 15% |
| E-commerce & Marketplaces | 12% | 6% |
| Media & Entertainment | 10% | 4% |
| AI & Machine Learning | 5% | 18% |
| Fintech | 5% | 12% |
Invests most often with
firms sharing its portfolio companiesShow as a table
| Share | |
|---|---|
| Abstract | 3 |
| Beliade | 2 |
| Canaan | 2 |
| Evolution VC Partners | 2 |
| Fantail Ventures | 2 |
| Good Alpha Industries | 2 |
| Greycroft | 2 |
| Halogen Ventures | 2 |
Investor profile
percentile among all firmsShow as a table
| Measure | Percentile of all firms | Value |
|---|---|---|
| Portfolio size | 64th | 27 companies |
| Recent activity | 46th | 0 rounds in 12 months |
| Early stage | 54th | 0% of entries at pre-seed or seed |
| Evidence | 52th | 0% of companies confirmed by a round |
| Sector focus | 7th | 17% in its largest sector |
| Reach | 58th | 3 countries |
Its portfolio companies
where they are based, and what their own sites showSite status
- Site answers27100%
- No longer answers00%
- Points to another company00%
- Parked or sold domain00%
A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.
Co-investor network
who it backs companies with, and who they back togetherCompare Color Capital head to head
portfolio size, rounds, entry stages, themes and the companies both backThree or more firms at once: portfolio overlap.
Portfolio
27 companies checked against their own sites| Company | What it does | Themes | First round with it | Evidence |
|---|---|---|---|---|
| Acquire operates a marketplace for buying and selling online businesses | E-commerce & Marketplaces | Portfolio page | ||
| The page is the official homepage of the Aston Martin Aramco Formula One racing team, covering its drivers, car, races, news, partners, and fan membership. | Media & EntertainmentConsumer | Portfolio page | ||
| Atoms invests in and develops companies in various industries, including food and robotics. | Food & AgricultureRobotics & Hardware | Portfolio page | ||
| Bubble Goods is an online store that sells various food products and supplements | Food & Agriculture | Portfolio page | ||
| Ceremonia sells haircare products | Healthcare & Biotech | Portfolio page | ||
| Chingari provides live video streaming and live audio rooms | Enterprise SoftwareMedia & Entertainment | Portfolio page | ||
| Feastables sells chocolate and peanut butter products | Food & Agriculture | Portfolio page | ||
| Haus offers an alternative to traditional mortgages for home ownership, allowing individuals to buy and sell equity in their homes with lower monthly payments. | Real Estate & ConstructionFintech | Portfolio page | ||
| Helium provides intelligent infrastructure for building wireless connectivity and the software to utilize it. | Healthcare & BiotechIndustrial & Manufacturing | Portfolio page | ||
| The company sells home goods and textiles, such as towels, bedding, and bathrobes. | Consumer | Portfolio page | ||
| Clubhouse provides live voice chat services | Enterprise SoftwareMedia & Entertainment | Portfolio page | ||
| Portfolio page | ||||
| Ledger develops and provides crypto wallets and related services for securely managing digital assets. | FintechCybersecurity | Portfolio page | ||
| Live Tinted sells beauty and skincare products. | Healthcare & Biotech | Portfolio page | ||
| Major League Pickleball organizes pickleball tournaments and leagues | Enterprise SoftwareLegal & Compliance | Portfolio page | ||
| Pinata provides distributed file storage solutions using IPFS, allowing users to upload, serve, and index files across the network. | Healthcare & BiotechCybersecurity | Portfolio page | ||
| Popshop Live provides a platform for creators to launch and manage their online businesses | E-commerce & MarketplacesEnterprise Software | Portfolio page | ||
| The company organizes professional pickleball tournaments and events. | Enterprise SoftwareEnterprise Software | Portfolio page | ||
| Alloy provides an integration infrastructure platform for automation | AI & Machine LearningEnterprise Software | Portfolio page | ||
| Salt & Straw makes and sells ice cream | Food & Agriculture | Portfolio page |
About this data
site last read 5 Nov 2026- Site
- color.capital
- Last read
- 5 Nov 2026
- Watching since
- 6 Nov 2026
- Companies checked
- 27
Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.
Get Color Capital's profile as data
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