Investors / United Kingdom / FirstPartyCapital
FirstPartyCapital
Venture capital · London, United Kingdom · Europe
FirstPartyCapital is an investment firm focused on the marketing sector. It invests in AI, data and outcomes-based technology for marketing, and its team manages fundraising and investing activity.
Your fit with FirstPartyCapital
Four questions about your startup
See how your round matches what it backs, point by point.
Or find every investor that fitsFirstPartyCapital lists 13 checked portfolio companies on its own site. Its largest themes are Media & Entertainment (46%), AI & Machine Learning (23%) and Education (12%). 50% of its companies are based in United Kingdom. It invests most often alongside Axivate Capital, EnterpriseTech 34 and Idékapital.
No funding round on record names FirstPartyCapital yet, so the figures come from its portfolio page.
Round figures show recent activity, not FirstPartyCapital's whole history. Rounds on record name 0 companies; its own site lists 13. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.
Investor profile
percentile among all firmsShow as a table
| Measure | Percentile of all firms | Value |
|---|---|---|
| Portfolio size | 33th | 13 companies |
| Recent activity | 46th | 0 rounds in 12 months |
| Early stage | 54th | 0% of entries at pre-seed or seed |
| Evidence | 52th | 0% of companies confirmed by a round |
| Sector focus | 81th | 46% in its largest sector |
| Reach | 58th | 3 countries |
Its portfolio companies
where they are based, and what their own sites showSite status
- Site answers13100%
- No longer answers00%
- Points to another company00%
- Parked or sold domain00%
A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.
Investment themes
share of its checked companiesThis firmAll checked companies
Show as a table
| This firm | All checked companies | |
|---|---|---|
| Media & Entertainment | 46% | 4% |
| AI & Machine Learning | 23% | 18% |
| Education | 12% | 7% |
| Space & Defense | 8% | 3% |
| Cybersecurity | 8% | 4% |
| Enterprise Software | 4% | 8% |
Co-investor network
who it backs companies with, and who they back togetherCompare FirstPartyCapital head to head
portfolio size, rounds, entry stages, themes and the companies both backThree or more firms at once: portfolio overlap.
Portfolio
13 companies checked against their own sites| Company | What it does | Themes | First round with it | Evidence |
|---|---|---|---|---|
| Bedrock Platform provides programmatic capabilities for media buyers with high impact formats and premium audiences | Media & EntertainmentAI & Machine Learning | Portfolio page | ||
| Carpio provides bespoke AI consultancy and custom AI solutions to drive measurable business value and IP. | AI & Machine LearningCybersecurity | Portfolio page | ||
| Cavai builds digital ads and provides advertising services to clients | Media & EntertainmentEducation | Portfolio page | ||
| Contxt Media transforms video into fully structured machine-readable metadata frameworks that streamlines workflows, enhances discoverability and enables premium scene-level advertising | Media & EntertainmentAI & Machine Learning | Portfolio page | ||
| DigitalAudience builds the infrastructure that moves first-party data through secure, interoperable connections, resolving, enriching and activating signal across the advertising ecosystem, with AI-powered contextual intelligence built in. | Media & EntertainmentAI & Machine Learning | Portfolio page | ||
| Evorra is the audience intelligence platform for performance, delivering multidimensional audience profiles that grow more precise with every signal. | Media & EntertainmentAI & Machine Learning | Portfolio page | ||
| Good-Loop helps brands build meaningful customer relationships at scale through its advertising platform | Media & EntertainmentSpace & Defense | Portfolio page | ||
| LightBoxTV connects TV advertising campaign planning, management, and measurement in a single operating system | Media & EntertainmentEnterprise Software | Portfolio page | ||
| Lumen Research provides attention technology solutions for advertising | Media & EntertainmentEducation | Portfolio page | ||
| Passendo provides an email advertising platform for managing and monetizing newsletter ads. | Media & EntertainmentEducation | Portfolio page | ||
| Pixels AI provides a contextual video stream for publisher supply using AI-powered technology | Media & EntertainmentAI & Machine Learning | Portfolio page | ||
| Watching That provides a platform for broadcasters, pay TV, streaming, and digital publishers to manage and control their ad operations | Media & EntertainmentSpace & Defense | Portfolio page | ||
| Wult provides data intelligence and compliance solutions for the advertising technology industry | Media & EntertainmentCybersecurity | Portfolio page |
About this data
site last read 8 Nov 2026- Site
- firstpartycapital.com
- Last read
- 8 Nov 2026
- Watching since
- 6 Nov 2026
- Companies checked
- 13
Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.
Get FirstPartyCapital's profile as data
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