/

Investors / H&M Group Ventures

H&M Group Ventures

Corporate VC

hmgroupventures.comTakes pitches from founders

H&M Group Ventures, also called New Growth & Ventures, was founded in 2015 to support entrepreneur-led companies with capital and fashion industry expertise. It invests in start-ups, builds joint ventures, and explores potential acquisitions on behalf of H&M Group.

Invests inE-commerce & Marketplaces

In its own wordsfashionretailstrategic investmentjoint venturesacquisitions

Your fit with H&M Group Ventures

Four questions about your startup

See how your round matches what it backs, point by point.

Or find every investor that fits
28portfolio companies
5funding rounds on record2 led
3rounds, last 12 months
$5M to $20Mtypical round it comes in at
Seedmost frequent entry

H&M Group Ventures lists 28 checked portfolio companies on its own site and is named in 5 funding rounds, 2 of them as lead. Its most frequent entry is Seed, 50% of the companies with a known first round. Its largest themes are E-commerce & Marketplaces (29%), AI & Machine Learning (14%) and Fintech (14%). 44% of its companies are based in Sweden. It invests most often alongside Collaborative Fund, Goldwin Play Earth Fund and AP Ventures.

Counts come from funding rounds that name H&M Group Ventures, complete from mid-2025: earlier rounds appear only when they were reported later. Round amounts and full round histories are on Fundup AI.

Round figures show recent activity, not H&M Group Ventures' whole history. Rounds on record name 5 companies; its own site lists 28. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.

Entry stage

share of companies by the stage of its first round

H&M Group Ventures does not state its stages on its site, so only what it does is shown.

Show as a table
Share of companies by the stage of the firm's first round
Value
Pre-seed0%
Seed50%
Series A25%
Series B25%
Growth0%

Activity by year

rounds it joined, last 10 years
Show as a table
Funding rounds per year
TotalRounds it led
'1700
'1800
'1900
'2000
'2100
'2200
'2300
'2400
'2521
'2631

Investor profile

percentile among all firms
Portfolio size: 28 companiesRecent activity: 3 rounds in 12 monthsEarly stage: 50% of entries at pre-seed or seedEvidence: 18% of companies confirmed by a roundSector focus: 29% in its largest sectorReach: 7 countriesPortfolio size65th pctRecent activity76th pctEarly stage73th pctEvidence90th pctSector focus48th pctReach88th pct
This firmMedian of all firms
Show as a table
H&M Group Ventures compared with all firms
MeasurePercentile of all firmsValue
Portfolio size65th28 companies
Recent activity76th3 rounds in 12 months
Early stage73th50% of entries at pre-seed or seed
Evidence90th18% of companies confirmed by a round
Sector focus48th29% in its largest sector
Reach88th7 countries

Investment themes

share of its checked companies

This firmAll checked companies

Show as a table
Investment themes
This firmAll checked companies
E-commerce & Marketplaces29%5%
AI & Machine Learning14%18%
Fintech14%12%
Consumer10%3%
Industrial & Manufacturing10%7%
Space & Defense8%3%
Climate & Energy4%1%
Education2%7%

Invests most often with

firms sharing its portfolio companies
Show as a table
Co-investors
Share
Collaborative Fund3
Goldwin Play Earth Fund3
AP Ventures2
CNI Nordic2
Lightspeed Venture Partners2
Regeneration.VC2
Tin Shed Ventures2
qonvolv Ventures2

All co-investors

Its portfolio companies

where they are based, and what their own sites show

Headquarters

Site status

  • Site answers28100%
  • No longer answers00%
  • Points to another company00%
  • Parked or sold domain00%

A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.

Compare H&M Group Ventures head to head

portfolio size, rounds, entry stages, themes and the companies both back

Three or more firms at once: portfolio overlap.

Recent portfolio activity

when companies last raised with H&M Group Ventures
DateCompanyStage
6 Nov 2026Sellpysellpy.comSeries A Led
25 Aug 2026eComIDecomid.comSeed
17 Mar 2026Rubirubi.earthRound
20 Oct 2025Reversereverse.fashionSeed Led
24 Jun 2025Colorifixcolorifix.comSeries B

Round details for H&M Group Ventures

Amounts, full round histories and every co-investor in H&M Group Ventures' rounds are on Fundup AI. VCinfo covers investors and their portfolios.

See rounds on Fundup AI →

Portfolio

28 companies checked against their own sites
CompanyWhat it doesThemesFirst round with itEvidence
AltMataltmat.inAltMat transforms agriculture waste into natural fibres and yarns
AI & Machine LearningSpace & Defense
Portfolio page
Ambercycleambercycle.com · United StatesAmbercycle converts end-of-life feedstocks into new materials for brands and manufacturers
Consumer
Portfolio page
A Retro Talearetrotale.comThe company sells vintage second-hand fashion.
E-commerce & MarketplacesFintech
Portfolio page
Avassaavassa.io · SwedenAvassa operates edge application management and operations
AI & Machine LearningCybersecurity
Portfolio page
Centracentra.comCentra provides an ecommerce platform for fashion and lifestyle brands
E-commerce & MarketplacesFintech
Portfolio page
Colorifixcolorifix.com · United KingdomColorifix develops a biological process to create color and dye textiles, replacing the use of harmful chemicals.
FintechSpace & Defense
Jun 2025Series BPage + round
CultMiacultmia.com · United KingdomCultMia is an online luxury fashion retailer that sells clothing, shoes, and accessories from various designers.
E-commerce & MarketplacesFintech
Portfolio page
eComIDecomid.com · SwedeneComID provides a shopping passport and AI-powered shopping agent for personalized commerce across connected fashion brands
E-commerce & MarketplacesAI & Machine Learning
Aug 2026SeedPage + round
Fairbricsfairbrics.coFairbrics turns CO2 into polyester for use in various industries, including fashion, chemical, and packaging
FintechE-commerce & Marketplaces
Portfolio page
GALYgaly.coGALY grows and crafts biocrafted cocoa and cotton products
AI & Machine LearningAI & Machine Learning
Portfolio page
Goopgoop.comGoop sells various products, including clothing, beauty items, and home goods.
E-commerce & MarketplacesConsumer
Portfolio page
GreyOrangegreyorange.comGreyOrange provides warehouse fulfillment solutions and technology for various industries
Industrial & ManufacturingE-commerce & Marketplaces
Portfolio page
Heirloom Carbonheirloomcarbon.com · United StatesHeirloom permanently removes carbon dioxide from the air using a process that harnesses the natural power of limestone.
Climate & Energy
Portfolio page
Infinited Fiberinfinitedfiber.com · FinlandInfinited Fiber turns textile waste into a high-quality, circular textile fiber called Infinna
Consumer
Portfolio page
Instabee Groupinstabee.com · SwedenThe company moves tens of millions of parcels a year for various brands across the Nordics and Benelux, offering services such as lockers, home delivery, and returns.
E-commerce & MarketplacesFintech
Portfolio page
Mantlemantleskin.comMantle sells skincare and hair care products.
Healthcare & Biotech
Portfolio page
Ninepineninepine.se · SwedenNinepine sells clothing and accessories online.
E-commerce & MarketplacesConsumer
Portfolio page
PinMeTopinmeto.comPinMeTo enables multi-location brands to get discovered, found, and verified on the most important search, map, and social media platforms
Media & EntertainmentE-commerce & Marketplaces
Portfolio page
Printifyprintify.com · United StatesPrintify allows users to create and sell custom products through a print-on-demand service.
E-commerce & MarketplacesEnterprise Software
Portfolio page
Reversereverse.fashion · GermanyThe company provides automated textile sorting using artificial intelligence
AI & Machine LearningSpace & Defense
Oct 2025SeedPage + round

About this data

site last read 5 Nov 2026
The homepage of H&M Group Ventures, as last read
hmgroupventures.com as VCinfo last read it
Site
hmgroupventures.com
Last read
5 Nov 2026
Watching since
6 Nov 2026
Rounds since
24 Jun 2025
Companies checked
28

Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.

How we grade the data

Free account · no card

Get H&M Group Ventures' profile as data

Pull H&M Group Ventures' portfolio, co-investors and changes through one API key or MCP, open every portfolio row, compare it with other firms, and get an email when it adds a company or files a fund.

Work email, sign-in link by email. Already have an account? Log in
  • Ask AI5 plain-English investor searches a day
  • Full listsEvery portfolio row and two-firm overlap
  • API and MCP100 REST or MCP calls a month, one key
  • AlertsFollow 5 investors for portfolio and fund changes
VCinfo API
$ curl -H "X-API-Key: YOUR_KEY" \
  https://api.vcinfo.io/v1/firms/hmgroupventures.com

# also
GET /v1/firms/hmgroupventures.com/portfolio
GET /v1/firms/hmgroupventures.com/coinvestors
GET /v1/firms/hmgroupventures.com/news
The same data as an MCP server for Claude, Cursor and other AI tools. Set up MCP · Docs · Pricing