Investors / United States / Mercantile Venture Capital
Mercantile Venture Capital
Venture capital · Carrollton, GA, United States · North America
Mercantile Venture Capital invests in eCommerce companies and works with founders on brand strategy, marketing infrastructure, operational processes and management team building. It also provides strategic insight on valuing businesses and taking them to market.
In its own wordsecommercebrand strategymarketingoperationsconsumer
Your fit with Mercantile Venture Capital
Four questions about your startup
See how your round matches what it backs, point by point.
Or find every investor that fitsMercantile Venture Capital lists 4 checked portfolio companies on its own site. Its largest themes are Consumer (75%) and Gaming (25%). 50% of its companies are based in United States.
No funding round on record names Mercantile Venture Capital yet, so the figures come from its portfolio page.
Investment themes
share of its checked companiesThis firmAll checked companies
Show as a table
| This firm | All checked companies | |
|---|---|---|
| Consumer | 75% | 3% |
| Gaming | 25% | 1% |
Invests most often with
firms sharing its portfolio companiesShow as a table
| Share | |
|---|---|
| ATDC | 1 |
| BLH Venture Partners | 1 |
Its portfolio companies
where they are based, and what their own sites showSite status
- Site answers4100%
- No longer answers00%
- Points to another company00%
- Parked or sold domain00%
A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.
Compare Mercantile Venture Capital head to head
portfolio size, rounds, entry stages, themes and the companies both backThree or more firms at once: portfolio overlap.
Portfolio
4 companies checked against their own sites| Company | What it does | Themes | First round with it | Evidence |
|---|---|---|---|---|
| Herb'n Eden produces and sells plant-based bar soaps and skincare products. | Consumer | Portfolio page | ||
| KontrolFreek produces and sells controller accessories for gaming consoles | GamingConsumer | Portfolio page | ||
| Lalabu makes and sells babywearing shirts and wraps for parents. | Consumer | Portfolio page | ||
| Portfolio page |
About this data
site last read 5 Nov 2026- Site
- mercantile.vc
- Last read
- 5 Nov 2026
- Watching since
- 6 Nov 2026
- Companies checked
- 4
Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.
Get Mercantile Venture Capital's profile as data
Pull Mercantile Venture Capital's portfolio, co-investors and changes through one API key or MCP, open every portfolio row, compare it with other firms, and get an email when it adds a company or files a fund.
Work email, sign-in link by email. Already have an account? Log in- Ask AI5 plain-English investor searches a day
- Full listsEvery portfolio row and two-firm overlap
- API and MCP100 REST or MCP calls a month, one key
- AlertsFollow 5 investors for portfolio and fund changes
$ curl -H "X-API-Key: YOUR_KEY" \
https://api.vcinfo.io/v1/firms/mercantile.vc
# also
GET /v1/firms/mercantile.vc/portfolio
GET /v1/firms/mercantile.vc/coinvestors
GET /v1/firms/mercantile.vc/news