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Investors / Spring Marketing Capital

Spring Marketing Capital

Venture capital

springmarketingcapital.comTakes pitches from founders

Spring Marketing Capital is a brand-first investment firm that combines brand and marketing consulting with investing in consumer startups in India. It works closely with founders on brand strategy, identity, content and campaigns while also backing them with capital.

Invests inE-commerce & MarketplacesConsumerHealthcare & Biotech

In its own wordsconsumerd2cbrand marketingindiagrowth stage

Your fit with Spring Marketing Capital

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13portfolio companies
5funding rounds on record2 led
3rounds, last 12 months
$1M to $5Mtypical round it comes in at
Series Amost frequent entry
Category II AIF registered with SEBIlatest fund2025

Spring Marketing Capital lists 13 checked portfolio companies on its own site and is named in 5 funding rounds, 2 of them as lead. Its most frequent entry is Series A, 80% of the companies with a known first round. Its largest themes are E-commerce & Marketplaces (19%), Consumer (19%) and Healthcare & Biotech (19%). 77% of its companies are based in India. It invests most often alongside LetsVenture, Peak XV Partners and Stride Ventures.

Counts come from funding rounds that name Spring Marketing Capital, complete from mid-2025: earlier rounds appear only when they were reported later. Round amounts and full round histories are on Fundup AI.

Round figures show recent activity, not Spring Marketing Capital's whole history. Rounds on record name 5 companies; its own site lists 13. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.

Entry stage

share of companies by the stage of its first round
Show as a table
Share of companies by the stage of the firm's first round
Value
Pre-seed0%
Seed20%
Series A80%
Series B0%
Growth0%

Activity by year

rounds it joined, last 10 years
Show as a table
Funding rounds per year
TotalRounds it led
'1700
'1800
'1900
'2000
'2100
'2200
'2300
'2400
'2531
'2621

Investor profile

percentile among all firms
Portfolio size: 14 companiesRecent activity: 3 rounds in 12 monthsEarly stage: 20% of entries at pre-seed or seedEvidence: 21% of companies confirmed by a roundSector focus: 19% in its largest sectorReach: 4 countriesPortfolio size36th pctRecent activity76th pctEarly stage58th pctEvidence93th pctSector focus12th pctReach70th pct
This firmMedian of all firms
Show as a table
Spring Marketing Capital compared with all firms
MeasurePercentile of all firmsValue
Portfolio size36th14 companies
Recent activity76th3 rounds in 12 months
Early stage58th20% of entries at pre-seed or seed
Evidence93th21% of companies confirmed by a round
Sector focus12th19% in its largest sector
Reach70th4 countries

Investment themes

share of its checked companies

This firmAll checked companies

Show as a table
Investment themes
This firmAll checked companies
E-commerce & Marketplaces19%6%
Consumer19%3%
Healthcare & Biotech19%15%
Food & Agriculture10%3%
Fintech10%12%
Education5%7%
Human Resources5%1%
Legal & Compliance5%2%

Invests most often with

firms sharing its portfolio companies
Show as a table
Co-investors
Share
LetsVenture3
Peak XV Partners3
Stride Ventures3
Blume Ventures2
Peercheque2
Upsparks Capital2
Aditya Birla Ventures1
AdvantEdge Founders1

All co-investors

Its portfolio companies

where they are based, and what their own sites show

Site status

  • Site answers13100%
  • No longer answers00%
  • Points to another company00%
  • Parked or sold domain00%

A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.

Co-investor network

who it backs companies with, and who they back together
15 shared companies12 shared companies11 shared companies8 shared companies7 shared companies5 shared companies5 shared companies5 shared companies4 shared companies4 shared companies4 shared companies4 shared companies4 shared companies4 shared companies3 shared companies3 shared companies3 shared companies3 shared companies3 shared companies3 shared companies2 shared companies2 shared companies2 shared companies2 shared companiesLetsVenture: 3 shared companiesLetsVenture3Peak XV Partners: 3 shared companiesPeak XV Partners3Stride Ventures: 3 shared companiesStride Ventures3Blume Ventures: 2 shared companiesBlume Ventures2Peercheque: 2 shared companiesPeercheque2Upsparks Capital: 2 shared companiesUpsparks Capital2Aditya Birla Ventures: 1 shared companiesAditya Birla Ventures1AdvantEdge Founders: 1 shared companiesAdvantEdge Founders1All In Capital: 1 shared companiesAll In Capital1Anicut Capital: 1 shared companiesAnicut Capital1Arkam Ventures: 1 shared companiesArkam Ventures1Artha Venture Fund: 1 shared companiesArtha Venture Fund1
Shared portfolio companies with Spring Marketing CapitalFirms that also back companies together

All co-investors or Compare portfolios with LetsVenture

Compare Spring Marketing Capital head to head

portfolio size, rounds, entry stages, themes and the companies both back

Three or more firms at once: portfolio overlap.

Funds

from public registers and its site
Spring Marketing Capital Fund II2025 · Category II AIF registered with SEBI, SEBI list
Early Spring Fund2022 · Category II AIF registered with SEBI, SEBI list
maiden growth fund2020 · "INR ~150Cr" on its site

Recent portfolio activity

when companies last raised with Spring Marketing Capital
DateCompanyStage
29 Jan 2026cavaathleisure.comcavaathleisure.comSeries A
6 Jan 2026skininspired.inskininspired.inSeries A Led
17 Sept 2025lucirajewelry.comlucirajewelry.comSeed
5 May 2025troovyfoods.comtroovyfoods.comSeries A

Round details for Spring Marketing Capital

Amounts, full round histories and every co-investor in Spring Marketing Capital's rounds are on Fundup AI. VCinfo covers investors and their portfolios.

See rounds on Fundup AI →

Portfolio

13 companies checked against their own sites
CompanyWhat it doesThemesFirst round with itEvidence
cavaathleisure.comcavaathleisure.com · IndiaThe company sells athletic clothing and accessories for men and women.
E-commerce & MarketplacesConsumer
Jan 2026Series APage + round
Cookdcookdtv.com · IndiaCookd provides recipes and cooking guidance on its website.
Food & Agriculture
Portfolio page
DeZydezy.com · IndiaDeZy provides dental care services, including treatments and consultations, at its clinics in India.
Healthcare & Biotech
Portfolio page
FAEfae.technology · ItalyFAE Technology designs, engineers, and manufactures advanced systems enabling cutting-edge innovation based on electronics, serving highly reliable markets on Earth and in Space.
Industrial & ManufacturingAI & Machine Learning
Portfolio page
Givagiva.co · IndiaGiva sells gold, silver, and lab-grown diamond jewelry online.
E-commerce & MarketplacesConsumer
Portfolio page
Hoophoop.swiss · SwitzerlandHoop is a digital platform for founding, managing and enforcing companies, including tasks such as company registrations and debt collection.
Legal & ComplianceFintech
Portfolio page
Hyuga Lifehyugalife.com · IndiaHyuga Life sells protein and supplement products online
Healthcare & Biotech
Portfolio page
Leverage Eduleverageedu.com · IndiaLeverage Edu provides study abroad and work abroad consulting services
EducationHuman Resources
Portfolio page
lucirajewelry.comlucirajewelry.com · IndiaThe company sells lab-grown diamond jewelry online
E-commerce & MarketplacesConsumer
Sept 2025SeedFunding round
Mosaic Wellnessmosaicwellness.in · IndiaMosaic Wellness provides access to scientifically tested wellness products through its various brands.
Healthcare & Biotech
Portfolio page
Jarmyjar.app · IndiaThe company provides a digital gold savings app that allows users to save and buy gold and silver jewelry
FintechE-commerce & Marketplaces
Portfolio page
skininspired.inskininspired.in · IndiaThe company sells skincare products.
Healthcare & Biotech
Jan 2026Series APage + round
troovyfoods.comtroovyfoods.com · AfghanistanThe company sells protein snacks for kids
Food & Agriculture
May 2025Series APage + round

About this data

site last read 5 Nov 2026
The homepage of Spring Marketing Capital, as last read
springmarketingcapital.com as VCinfo last read it
Site
springmarketingcapital.com
Last read
5 Nov 2026
Watching since
5 Nov 2026
Rounds since
5 May 2025
Companies checked
13

Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.

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