Investors / The New Normal Fund
The New Normal Fund
Micro VC
The New Normal Fund is the investment vehicle of Allison Pickens, a solo GP and former Gainsight COO. She invests in AI startups and supports founders as a go-to-market and category-creation thought partner.
Invests inAI & Machine LearningEnterprise Software
In its own wordsaib2b saasdata infrastructurego-to-marketenterprise software
Your fit with The New Normal Fund
Four questions about your startup
See how your round matches what it backs, point by point.
Or find every investor that fitsThe New Normal Fund lists 22 checked portfolio companies on its own site and is named in 4 funding rounds. Its most frequent entry is Seed, 75% of the companies with a known first round. Its largest themes are AI & Machine Learning (40%), Enterprise Software (25%) and Media & Entertainment (8%). 94% of its companies are based in United States. It invests most often alongside Andreessen Horowitz, IVP and Y Combinator.
Counts come from funding rounds that name The New Normal Fund, complete from mid-2025: earlier rounds appear only when they were reported later. Round amounts and full round histories are on Fundup AI.
Round figures show recent activity, not The New Normal Fund's whole history. Rounds on record name 4 companies; its own site lists 22. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.
Entry stage
share of companies by the stage of its first roundShow as a table
| Value | |
|---|---|
| Pre-seed | 0% |
| Seed | 75% |
| Series A | 25% |
| Series B | 0% |
| Growth | 0% |
Activity by year
rounds it joined, last 10 yearsShow as a table
| Total | Rounds it led | |
|---|---|---|
| '17 | 0 | 0 |
| '18 | 0 | 0 |
| '19 | 0 | 0 |
| '20 | 0 | 0 |
| '21 | 1 | 0 |
| '22 | 0 | 0 |
| '23 | 0 | 0 |
| '24 | 0 | 0 |
| '25 | 1 | 0 |
| '26 | 2 | 0 |
Investor profile
percentile among all firmsShow as a table
| Measure | Percentile of all firms | Value |
|---|---|---|
| Portfolio size | 55th | 22 companies |
| Recent activity | 69th | 2 rounds in 12 months |
| Early stage | 82th | 75% of entries at pre-seed or seed |
| Evidence | 52th | 0% of companies confirmed by a round |
| Sector focus | 74th | 40% in its largest sector |
| Reach | 42th | 2 countries |
Investment themes
share of its checked companiesThis firmAll checked companies
Show as a table
| This firm | All checked companies | |
|---|---|---|
| AI & Machine Learning | 40% | 18% |
| Enterprise Software | 25% | 8% |
| Media & Entertainment | 8% | 4% |
| Industrial & Manufacturing | 5% | 7% |
| Space & Defense | 5% | 3% |
| Healthcare & Biotech | 3% | 15% |
| Legal & Compliance | 3% | 2% |
| Fintech | 3% | 12% |
Invests most often with
firms sharing its portfolio companiesShow as a table
| Share | |
|---|---|
| Andreessen Horowitz | 6 |
| IVP | 4 |
| Y Combinator | 4 |
| Accel | 3 |
| Bain Capital Ventures | 3 |
| Bessemer Venture Partners | 3 |
| BoxGroup | 3 |
| Liquid 2 Ventures | 3 |
Its portfolio companies
where they are based, and what their own sites showSite status
- Site answers22100%
- No longer answers00%
- Points to another company00%
- Parked or sold domain00%
A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.
Co-investor network
who it backs companies with, and who they back togetherAll co-investors or Compare portfolios with Andreessen Horowitz
Compare The New Normal Fund head to head
portfolio size, rounds, entry stages, themes and the companies both backThree or more firms at once: portfolio overlap.
Recent portfolio activity
when companies last raised with The New Normal Fund| Date | Company | Stage |
|---|---|---|
| 5 Nov 2026 | Seed | |
| 25 Mar 2026 | Seed | |
| 12 Aug 2025 | Seed | |
| 13 Oct 2021 | Series A |
Round details for The New Normal Fund
Amounts, full round histories and every co-investor in The New Normal Fund's rounds are on Fundup AI. VCinfo covers investors and their portfolios.
Portfolio
22 companies checked against their own sites| Company | What it does | Themes | First round with it | Evidence |
|---|---|---|---|---|
| Parable provides a data layer for team leaders to observe, measure, and optimize their organization's work and AI transformation. | AI & Machine LearningEnterprise Software | Portfolio page | ||
| The company provides configure, price, and quote software for complex pricing strategies. | Enterprise SoftwareE-commerce & Marketplaces | Aug 2025Seed | Funding round | |
| DeepL provides translation services for text, files, and voice, as well as other language tools. | AI & Machine LearningEnterprise Software | Portfolio page | ||
| EvenUp provides AI solutions for personal injury lawyers | Legal & ComplianceAI & Machine Learning | Portfolio page | ||
| Fairmarkit provides an autonomous sourcing platform that uses AI agents to help procurement teams source and manage spend | AI & Machine LearningEnterprise Software | Portfolio page | ||
| Portfolio page | ||||
| Dbt combines SQL-based development with real-time validation and stateful intelligence to build, test, and deploy AI-ready data pipelines | AI & Machine LearningEnterprise Software | Portfolio page | ||
| Eppo provides a next-generation experimentation platform for product experimentation, feature flagging, and AI personalization | AI & Machine LearningSpace & Defense | Portfolio page | ||
| MaintainX provides maintenance and asset management software | Industrial & ManufacturingEnterprise Software | Portfolio page | ||
| Hex provides an analytics platform for humans and agents | AI & Machine LearningEnterprise Software | Portfolio page | ||
| Hightouch provides a customer data and AI platform for marketers | AI & Machine LearningMedia & Entertainment | Portfolio page | ||
| Jasper provides AI solutions for marketing, including AI agents and workflow optimization. | AI & Machine LearningMedia & Entertainment | Portfolio page | ||
| Krane simplifies construction operations by transforming how project teams manage and coordinate their supply chains. | Consumer | Mar 2026Seed | Funding round | |
| Matik automates content creation using AI and live customer data for various business use cases, including customer success, sales, and operations. | AI & Machine LearningEnterprise Software | Oct 2021Series A | Funding round | |
| The company provides cloud infrastructure for teams to develop, train, and serve AI applications at scale. | AI & Machine LearningSpace & Defense | Portfolio page | ||
| Mux provides a video API for developers to build, stream, and analyze video content. | Media & EntertainmentAI & Machine Learning | Portfolio page | ||
| Norm Ai builds AI-native professional services firms and the technology that powers them. | AI & Machine LearningFintech | Portfolio page | ||
| Nyquis provides real-time intelligence for managing, protecting, and expanding the nation's electrical grid. | EducationIndustrial & Manufacturing | Nov 2026Seed | Funding round | |
| Scribe captures and documents workflows to provide context for teams and AI agents to improve their work | AI & Machine LearningEnterprise Software | Portfolio page | ||
| Solea provides software for pest control field service management | AI & Machine LearningEnterprise Software | Portfolio page |
About this data
site last read 8 Nov 2026- Site
- allisonpickens.com
- Last read
- 8 Nov 2026
- Watching since
- 6 Nov 2026
- Rounds since
- 13 Oct 2021
- Companies checked
- 22
Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.
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