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Investors / United Kingdom / True

True

Venture capital · London, United Kingdom · Europe

true.globalTakes pitches from founders

True is a consumer and retail sector-specialist investment and advisory firm with teams covering advisory, private equity, venture capital and public equities. It advises global corporates on value creation and invests across the capital spectrum in consumer, retail and technology businesses.

Invests inAI & Machine LearningE-commerce & Marketplaces

In its own wordsconsumerretailtechnologyb2cb2bsupply chain

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1portfolio companies
0funding rounds on record
Pre-seed to Seedstages it states

True lists 1 checked portfolio company on its own site. Its largest themes are AI & Machine Learning (50%) and E-commerce & Marketplaces (50%). It invests most often alongside Ascend, EPIC Ventures and Entrepreneurs First.

No funding round on record names True yet, so the figures come from its portfolio page.

Investment themes

share of its checked companies
AI & Machine Learning 50%E-commerce & Marketplaces 50%

This firmAll checked companies

Show as a table
Investment themes
This firmAll checked companies
AI & Machine Learning50%18%
E-commerce & Marketplaces50%6%

Its portfolio companies

where they are based, and what their own sites show

Site status

  • Site answers1100%
  • No longer answers00%
  • Points to another company00%
  • Parked or sold domain00%

A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.

Invests most often with

firms sharing its portfolio companies
Ascend 1EPIC Ventures 1Entrepreneurs First 1Expa 1General Catalyst 1Glynn Capital 1Greycroft 1Innovation Global Capital 1
Show as a table
Co-investors
Share
Ascend1
EPIC Ventures1
Entrepreneurs First1
Expa1
General Catalyst1
Glynn Capital1
Greycroft1
Innovation Global Capital1

All co-investors

Co-investor network

who it backs companies with, and who they back together
16 shared companies12 shared companies8 shared companies7 shared companies6 shared companies6 shared companies6 shared companies5 shared companies5 shared companies5 shared companies5 shared companies4 shared companies4 shared companies4 shared companies4 shared companies4 shared companies4 shared companies3 shared companies3 shared companies3 shared companies3 shared companies2 shared companies2 shared companies2 shared companiesAscend: 1 shared companiesAscend1EPIC Ventures: 1 shared companiesEPIC Ventures1Entrepreneurs First: 1 shared companiesEntrepreneurs First1Expa: 1 shared companiesExpa1General Catalyst: 1 shared companiesGeneral Catalyst1Glynn Capital: 1 shared companiesGlynn Capital1Greycroft: 1 shared companiesGreycroft1Innovation Global Capital: 1 shared companiesInnovation Global Cap…1Redpoint Ventures: 1 shared companiesRedpoint Ventures1Sierra Ventures: 1 shared companiesSierra Ventures1SoftBank Vision Fund: 1 shared companiesSoftBank Vision Fund1Stripes: 1 shared companiesStripes1
Shared portfolio companies with TrueFirms that also back companies together

All co-investors or Compare portfolios with Ascend

Compare True head to head

portfolio size, rounds, entry stages, themes and the companies both back
vs Ascend1 shared companyvs EPIC Ventures1 shared companyvs Entrepreneurs First1 shared companyvs Expa1 shared companyvs General Catalyst1 shared companyvs Glynn Capital1 shared company

Three or more firms at once: portfolio overlap.

Portfolio

1 company checked against their own sites
CompanyWhat it doesThemesFirst round with itEvidence
Fabricfabric.incFabric connects brands' data and systems to AI engines for product recommendations
AI & Machine LearningE-commerce & Marketplaces
Portfolio page

About this data

site last read 8 Nov 2026
The homepage of True, as last read
true.global as VCinfo last read it
Site
true.global
Last read
8 Nov 2026
Watching since
6 Nov 2026
Companies checked
1

Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.

How we grade the data

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  • AlertsFollow 5 investors for portfolio and fund changes
VCinfo API
$ curl -H "X-API-Key: YOUR_KEY" \
  https://api.vcinfo.io/v1/firms/true.global

# also
GET /v1/firms/true.global/portfolio
GET /v1/firms/true.global/coinvestors
GET /v1/firms/true.global/news
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