Investors / United Kingdom / Active Partners
Active Partners
Venture capital · London, United Kingdom · Europe
Active Partners is a consumer-focused investment firm that has invested exclusively in the consumer sector since 2004. It backs founder-led brands and provides capital across early-stage and growth rounds, along with support on scaling and international expansion.
Invests inHealthcare & Biotech
In its own wordsconsumerconsumer brandsdtcsustainabilitymarketplacesconsumer technology
Your fit with Active Partners
Four questions about your startup
See how your round matches what it backs, point by point.
Or find every investor that fitsActive Partners lists 42 checked portfolio companies on its own site. Its largest themes are Healthcare & Biotech (19%), E-commerce & Marketplaces (14%) and Legal & Compliance (12%). 87% of its companies are based in United Kingdom. It invests most often alongside JamJar Investments, Channel 4 Ventures and Mercia Ventures.
No funding round on record names Active Partners yet, so the figures come from its portfolio page.
Round figures show recent activity, not Active Partners' whole history. Rounds on record name 0 companies; its own site lists 42. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.
Investment themes
share of its checked companiesThis firmAll checked companies
Show as a table
| This firm | All checked companies | |
|---|---|---|
| Healthcare & Biotech | 19% | 15% |
| E-commerce & Marketplaces | 14% | 6% |
| Legal & Compliance | 12% | 2% |
| Consumer | 12% | 3% |
| Enterprise Software | 11% | 8% |
| Food & Agriculture | 9% | 3% |
| Fintech | 6% | 12% |
| AI & Machine Learning | 6% | 18% |
Invests most often with
firms sharing its portfolio companiesShow as a table
| Share | |
|---|---|
| JamJar Investments | 6 |
| Channel 4 Ventures | 3 |
| Mercia Ventures | 3 |
| Venrex | 3 |
| Antler | 2 |
| Beringea | 2 |
| DMG Ventures | 2 |
| The Players Fund | 2 |
Investor profile
percentile among all firmsShow as a table
| Measure | Percentile of all firms | Value |
|---|---|---|
| Portfolio size | 78th | 42 companies |
| Recent activity | 46th | 0 rounds in 12 months |
| Early stage | 54th | 0% of entries at pre-seed or seed |
| Evidence | 52th | 0% of companies confirmed by a round |
| Sector focus | 11th | 19% in its largest sector |
| Reach | 70th | 4 countries |
Its portfolio companies
where they are based, and what their own sites showSite status
- Site answers42100%
- No longer answers00%
- Points to another company00%
- Parked or sold domain00%
A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.
Co-investor network
who it backs companies with, and who they back togetherAll co-investors or Compare portfolios with JamJar Investments
Compare Active Partners head to head
portfolio size, rounds, entry stages, themes and the companies both backThree or more firms at once: portfolio overlap.
Portfolio
42 companies checked against their own sites| Company | What it does | Themes | First round with it | Evidence |
|---|---|---|---|---|
| All The Aunties handmade paneer in the UK with British milk | Food & Agriculture | Portfolio page | ||
| ARTAH sells various dietary supplements and nutrition plans online. | Healthcare & Biotech | Portfolio page | ||
| The company organizes six-a-side football matches and provides related statistics and updates. | Enterprise SoftwareLegal & Compliance | Portfolio page | ||
| Caravan creates a portfolio of niche content products centered around key geographies and business segments in the MENA region | Media & Entertainment | Portfolio page | ||
| Coopah offers a running app with personalized coaching and training led by human coaches. | Healthcare & BiotechConsumer | Portfolio page | ||
| The company provides veterinary services through clinics across London and the Home Counties. | Healthcare & Biotech | Portfolio page | ||
| Facetheory sells skincare products | Healthcare & Biotech | Portfolio page | ||
| Flash Pack offers social adventures for solo travelers | Legal & ComplianceEnterprise Software | Portfolio page | ||
| Shuffle invests in independent restaurants, bars and cafés, and rewards its members with cashback when they eat at these places | Food & AgricultureFintech | Portfolio page | ||
| The company provides social commerce services to brands, including live shopping, creator-led marketing, and strategy and measurement, to help them sell on social media platforms. | E-commerce & MarketplacesMedia & Entertainment | Portfolio page | ||
| Gutology makes everyday essentials such as toothpaste and deodorant that look after the good bacteria in the mouth, gut, and skin. | Healthcare & Biotech | Page + round | ||
| Healf sells various health and wellness products, including vitamins, supplements, and beauty items. | Healthcare & BiotechE-commerce & Marketplaces | Page + round | ||
| Portfolio page | ||||
| Honest Burgers is a British burger restaurant that makes its own burgers and sources ingredients locally | Food & Agriculture | Portfolio page | ||
| Portfolio page | ||||
| LeBlanq offers luxury cycling holidays and festivals | Legal & ComplianceEnterprise Software | Portfolio page | ||
| Leon provides medical services, including audiology, cardiology, and primary care, among others. | Healthcare & Biotech | Portfolio page | ||
| The company offers disabled holidays and wheelchair accessible holidays, including cruises and coach holidays. | Legal & ComplianceLegal & Compliance | Portfolio page | ||
| MAGIC AI sells smart home gym equipment, including a fitness mirror and adjustable dumbbells, that utilize AI for personalized training and feedback. | Healthcare & BiotechConsumer | Page + round | ||
| Marleybones delivers fresh dog food and offers related products such as treats and supplements | Food & Agriculture | Page + round |
About this data
site last read 5 Nov 2026- Site
- active.partners
- Last read
- 5 Nov 2026
- Watching since
- 5 Nov 2026
- Companies checked
- 42
Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.
Get Active Partners' profile as data
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