Investors / United Kingdom / JamJar Investments
JamJar Investments
Venture capital · London, United Kingdom · Europe
JamJar Investments is an early stage European consumer venture capital firm set up and run by the founders of innocent. It invests early in consumer brands across the UK and Europe and helps them grow.
Invests inFood & AgricultureHealthcare & BiotechConsumer
In its own wordsconsumerconsumer brandsearly stageeuropeb2cfood and beverage
Your fit with JamJar Investments
Four questions about your startup
See how your round matches what it backs, point by point.
Or find every investor that fitsJamJar Investments lists 75 checked portfolio companies on its own site and is named in 6 funding rounds, 1 of them as lead. Its most frequent entry is Series A, 75% of the companies with a known first round. Its largest themes are Food & Agriculture (22%), Healthcare & Biotech (19%) and Consumer (17%). 79% of its companies are based in United Kingdom. It invests most often alongside Octopus Ventures, Active Partners and V3 Ventures.
Counts come from funding rounds that name JamJar Investments, complete from mid-2025: earlier rounds appear only when they were reported later. Round amounts and full round histories are on Fundup AI.
Round figures show recent activity, not JamJar Investments' whole history. Rounds on record name 5 companies; its own site lists 75. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.
Entry stage
share of companies by the stage of its first roundShow as a table
| Value | |
|---|---|
| Pre-seed | 0% |
| Seed | 25% |
| Series A | 75% |
| Series B | 0% |
| Growth | 0% |
Activity by year
rounds it joined, last 10 yearsShow as a table
| Total | Rounds it led | |
|---|---|---|
| '17 | 0 | 0 |
| '18 | 0 | 0 |
| '19 | 0 | 0 |
| '20 | 0 | 0 |
| '21 | 0 | 0 |
| '22 | 0 | 0 |
| '23 | 0 | 0 |
| '24 | 0 | 0 |
| '25 | 2 | 0 |
| '26 | 4 | 1 |
Investor profile
percentile among all firmsShow as a table
| Measure | Percentile of all firms | Value |
|---|---|---|
| Portfolio size | 92th | 74 companies |
| Recent activity | 82th | 4 rounds in 12 months |
| Early stage | 60th | 25% of entries at pre-seed or seed |
| Evidence | 65th | 5% of companies confirmed by a round |
| Sector focus | 25th | 22% in its largest sector |
| Reach | 88th | 7 countries |
Investment themes
share of its checked companiesThis firmAll checked companies
Show as a table
| This firm | All checked companies | |
|---|---|---|
| Food & Agriculture | 22% | 3% |
| Healthcare & Biotech | 19% | 15% |
| Consumer | 17% | 3% |
| E-commerce & Marketplaces | 10% | 6% |
| Fintech | 7% | 12% |
| Education | 5% | 7% |
| Real Estate & Construction | 5% | 3% |
| Enterprise Software | 4% | 8% |
Invests most often with
firms sharing its portfolio companiesShow as a table
| Share | |
|---|---|
| Octopus Ventures | 7 |
| Active Partners | 6 |
| V3 Ventures | 5 |
| Felix Capital | 4 |
| Index Ventures | 4 |
| LocalGlobe | 4 |
| Samos Investments | 4 |
| Slingshot Ventures | 4 |
Its portfolio companies
where they are based, and what their own sites showSite status
- Site answers75100%
- No longer answers00%
- Points to another company00%
- Parked or sold domain00%
A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.
Co-investor network
who it backs companies with, and who they back togetherAll co-investors or Compare portfolios with Octopus Ventures
Compare JamJar Investments head to head
portfolio size, rounds, entry stages, themes and the companies both backThree or more firms at once: portfolio overlap.
Recent portfolio activity
when companies last raised with JamJar Investments| Date | Company | Stage |
|---|---|---|
| 9 Oct 2026 | Series B | |
| 7 May 2026 | Series A | |
| 4 Mar 2026 | Series A | |
| 24 Feb 2026 | Round Led | |
| 29 Oct 2025 | Seed | |
| 30 Jul 2025 | Series A |
Round details for JamJar Investments
Amounts, full round histories and every co-investor in JamJar Investments' rounds are on Fundup AI. VCinfo covers investors and their portfolios.
Portfolio
75 companies checked against their own sites| Company | What it does | Themes | First round with it | Evidence |
|---|---|---|---|---|
| The company produces and sells various food products, such as snacks and protein powders, with reduced sugar content. | Food & Agriculture | Portfolio page | ||
| The company organizes six-a-side football matches and provides related statistics and updates. | Enterprise SoftwareLegal & Compliance | Portfolio page | ||
| Béa Fertility provides at-home fertility treatment with an FDA-cleared insemination device and unlimited expert support. | Healthcare & Biotech | Portfolio page | ||
| BIBBI sells perfumes and candles online. | Consumer | Portfolio page | ||
| Blue Bottle Coffee sells specialty coffee and related products | Food & Agriculture | Portfolio page | ||
| Bluecode operates a mobile payment scheme connecting local payment networks for global reach and sovereignty | Fintech | Portfolio page | ||
| Boldking sells shaving and personal care products | Consumer | Portfolio page | ||
| BOL Foods sells nutritionally complete food products such as shakes, soups, and pots. | Food & Agriculture | Portfolio page | ||
| Bricklane invests in and manages single family residential homes in the UK | Real Estate & Construction | Portfolio page | ||
| ChargedUp installs free power bank rental stations in venues such as pubs, bars, and hotels, allowing customers to rent chargers and earn the venue a share of the rental revenue. | E-commerce & MarketplacesConsumer | Portfolio page | ||
| Cherry Pick plans and shops meals instantly at supermarket prices | Food & AgricultureE-commerce & Marketplaces | Portfolio page | ||
| CHRONEXT sells certified luxury watches | E-commerce & MarketplacesConsumer | Portfolio page | ||
| Counting Up offers a business bank account with built-in accounting and tax tools in one app | FintechFintech | Portfolio page | ||
| Cuure produces and sells dietary supplements for various health needs. | Healthcare & Biotech | Portfolio page | ||
| Deliveroo delivers food, groceries, pharmacy items, gifts, and more from various restaurants, takeaways, supermarkets, and shops. | Food & AgricultureE-commerce & Marketplaces | Portfolio page | ||
| The company sells bubble tea products. | Food & Agriculture | Portfolio page | ||
| The company produces and sells prebiotic soda with low sugar and high fibre content. | Food & AgricultureHealthcare & Biotech | Portfolio page | ||
| Elevate offers nutrition-focused beverages, including smoothies and other drinks, for sale online and in a physical location. | Food & Agriculture | Portfolio page | ||
| Reformed sells coffee and matcha products infused with various ingredients such as collagen and creatine. | Food & Agriculture | Portfolio page | ||
| Fiit provides a fitness app with various workouts and training plans | Healthcare & BiotechMedia & Entertainment | Portfolio page |
About this data
site last read 10 Nov 2026- Site
- jamjarinvestments.com
- Last read
- 10 Nov 2026
- Watching since
- 5 Nov 2026
- Rounds since
- 30 Jul 2025
- Companies checked
- 75
Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.
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