Investors / United States / Imaginary Ventures
Imaginary Ventures
Venture capital · New York, NY, United States · North America
Imaginary Ventures is a venture capital firm that partners with consumer businesses and select enabling technology businesses. It was founded in 2018 by Natalie Massenet and Nick Brown.
Invests inConsumerFood & AgricultureE-commerce & Marketplaces
In its own wordsconsumerretailecommercebrandstechnology
Your fit with Imaginary Ventures
Four questions about your startup
See how your round matches what it backs, point by point.
Or find every investor that fitsImaginary Ventures lists 49 checked portfolio companies on its own site and is named in 7 funding rounds, 2 of them as lead. Its most frequent entry is Series A, 40% of the companies with a known first round. Its largest themes are Consumer (27%), Food & Agriculture (21%) and E-commerce & Marketplaces (16%). 94% of its companies are based in United States. It invests most often alongside Able Partners, Collaborative Fund and Good Friends.
Counts come from funding rounds that name Imaginary Ventures, complete from mid-2025: earlier rounds appear only when they were reported later. Round amounts and full round histories are on Fundup AI.
Round figures show recent activity, not Imaginary Ventures' whole history. Rounds on record name 6 companies; its own site lists 49. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.
Entry stage
share of companies by the stage of its first roundShow as a table
| Value | |
|---|---|
| Pre-seed | 0% |
| Seed | 0% |
| Series A | 40% |
| Series B | 20% |
| Growth | 40% |
Activity by year
rounds it joined, last 10 yearsShow as a table
| Total | Rounds it led | |
|---|---|---|
| '17 | 0 | 0 |
| '18 | 0 | 0 |
| '19 | 0 | 0 |
| '20 | 0 | 0 |
| '21 | 0 | 0 |
| '22 | 0 | 0 |
| '23 | 1 | 0 |
| '24 | 0 | 0 |
| '25 | 2 | 1 |
| '26 | 4 | 1 |
Investor profile
percentile among all firmsShow as a table
| Measure | Percentile of all firms | Value |
|---|---|---|
| Portfolio size | 84th | 50 companies |
| Recent activity | 82th | 4 rounds in 12 months |
| Early stage | 54th | 0% of entries at pre-seed or seed |
| Evidence | 77th | 10% of companies confirmed by a round |
| Sector focus | 42th | 27% in its largest sector |
| Reach | 58th | 3 countries |
Investment themes
share of its checked companiesThis firmAll checked companies
Show as a table
| This firm | All checked companies | |
|---|---|---|
| Consumer | 27% | 3% |
| Food & Agriculture | 21% | 3% |
| E-commerce & Marketplaces | 16% | 6% |
| Healthcare & Biotech | 15% | 15% |
| Enterprise Software | 9% | 8% |
| AI & Machine Learning | 6% | 18% |
| Fintech | 3% | 12% |
| Industrial & Manufacturing | 2% | 7% |
Invests most often with
firms sharing its portfolio companiesShow as a table
| Share | |
|---|---|
| Able Partners | 4 |
| Collaborative Fund | 4 |
| Good Friends | 4 |
| Interplay | 4 |
| BoxGroup | 3 |
| Evolution VC Partners | 3 |
| Greycroft | 3 |
| Greylock | 3 |
Its portfolio companies
where they are based, and what their own sites showSite status
- Site answers49100%
- No longer answers00%
- Points to another company00%
- Parked or sold domain00%
A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.
Co-investor network
who it backs companies with, and who they back togetherCompare Imaginary Ventures head to head
portfolio size, rounds, entry stages, themes and the companies both backThree or more firms at once: portfolio overlap.
Recent portfolio activity
when companies last raised with Imaginary Ventures| Date | Company | Stage |
|---|---|---|
| 21 Jul 2026 | Series C+ | |
| 6 Apr 2026 | Series B | |
| 27 Mar 2026 | Series C+ Led | |
| 9 Oct 2025 | Series A Led | |
| 29 Jul 2025 | Debt | |
| 27 Jul 2023 | Series C+ |
Round details for Imaginary Ventures
Amounts, full round histories and every co-investor in Imaginary Ventures' rounds are on Fundup AI. VCinfo covers investors and their portfolios.
Portfolio
49 companies checked against their own sites| Company | What it does | Themes | First round with it | Evidence |
|---|---|---|---|---|
| Bathhouse operates a chain of bathhouses with various amenities and services, including thermal pools, saunas, steam rooms, massages, and body scrubs. | Healthcare & BiotechLegal & Compliance | Portfolio page | ||
| Alec's Ice Cream produces and sells ice cream products. | Food & Agriculture | Oct 2025Series A | Page + round | |
| BERO creates premium non-alcoholic beer | Food & Agriculture | Portfolio page | ||
| Black Crow Ai generates unique storefronts for ecommerce using predictive AI | AI & Machine LearningE-commerce & Marketplaces | Portfolio page | ||
| Builder.io provides a collaborative platform for building software with AI agents | AI & Machine LearningEnterprise Software | Portfolio page | ||
| Cerebelly produces and sells organic baby food products | Food & Agriculture | Portfolio page | ||
| Cha Cha Matcha sells matcha and related products online and in cafes. | Food & AgricultureE-commerce & Marketplaces | Portfolio page | ||
| Chord provides an analytics harness that manages and improves context, applies permissions, and validates queries to help business users get trusted answers from their data | AI & Machine LearningEnterprise Software | Portfolio page | ||
| The company sells organic smoothies, oat bowls, and elixirs | Food & Agriculture | Portfolio page | ||
| The company designs and manufactures bridal clothing and accessories | Consumer | Portfolio page | ||
| Cann produces and sells social tonics and other beverages with THC and CBD | Food & Agriculture | Portfolio page | ||
| The company sells mayonnaise and related merchandise. | Food & Agriculture | Portfolio page | ||
| The company sells frozen Chinese food products, such as soup dumplings and noodles, online and in stores. | Food & Agriculture | Portfolio page | ||
| Santo Taco is a Mexican restaurant | Food & Agriculture | Portfolio page | ||
| EON gives every physical product a digital identity, making scattered product data an asset for businesses to run on. | Industrial & ManufacturingConsumer | Portfolio page | ||
| Portfolio page | ||||
| DUOS provides performance infrastructure for health plans to close the gap between program design and member action. | Healthcare & Biotech | Portfolio page | ||
| Safely offers cleaning products for sale through their website. | Consumer | Portfolio page | ||
| GlossGenius provides scheduling, payment, and administrative services for businesses in the beauty, health, and wellness industries | Healthcare & BiotechE-commerce & Marketplaces | Jul 2023Series C+ · 2 rounds | Page + round | |
| Glossier sells beauty and skincare products online. | Consumer | Portfolio page |
About this data
site last read 5 Nov 2026- Site
- imaginary.co
- Last read
- 5 Nov 2026
- Watching since
- 6 Nov 2026
- Rounds since
- 27 Jul 2023
- Companies checked
- 49
Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.
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