Investors / United States / VMG Partners
VMG Partners
Venture capital · San Francisco, CA, United States · North America
VMG Partners is an investment firm with two strategies, VMG Consumer and VMG Technology, focused on brands and technologies shaping the future of consumer. It invests in branded consumer products and services, taking majority and minority positions in growth-stage companies.
Invests inFood & AgricultureHealthcare & Biotech
In its own wordsconsumerbranded consumerbeautyfood and beveragefitnessconsumer technology
Your fit with VMG Partners
Four questions about your startup
See how your round matches what it backs, point by point.
Or find every investor that fitsVMG Partners lists 74 checked portfolio companies on its own site and is named in 9 funding rounds, 5 of them as lead. Its most frequent entry is Series B, 50% of the companies with a known first round. Its largest themes are Food & Agriculture (30%), Healthcare & Biotech (22%) and E-commerce & Marketplaces (13%). 82% of its companies are based in United States. It invests most often alongside Able Partners, BFG Partners and Imaginary Ventures.
Counts come from funding rounds that name VMG Partners, complete from mid-2025: earlier rounds appear only when they were reported later. Round amounts and full round histories are on Fundup AI.
Round figures show recent activity, not VMG Partners' whole history. Rounds on record name 8 companies; its own site lists 74. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.
Entry stage
share of companies by the stage of its first roundShow as a table
| Value | |
|---|---|
| Pre-seed | 0% |
| Seed | 0% |
| Series A | 25% |
| Series B | 50% |
| Growth | 25% |
Activity by year
rounds it joined, last 10 yearsShow as a table
| Total | Rounds it led | |
|---|---|---|
| '17 | 0 | 0 |
| '18 | 0 | 0 |
| '19 | 0 | 0 |
| '20 | 0 | 0 |
| '21 | 1 | 0 |
| '22 | 0 | 0 |
| '23 | 1 | 1 |
| '24 | 0 | 0 |
| '25 | 4 | 2 |
| '26 | 3 | 2 |
Investor profile
percentile among all firmsShow as a table
| Measure | Percentile of all firms | Value |
|---|---|---|
| Portfolio size | 92th | 74 companies |
| Recent activity | 82th | 4 rounds in 12 months |
| Early stage | 54th | 0% of entries at pre-seed or seed |
| Evidence | 69th | 7% of companies confirmed by a round |
| Sector focus | 52th | 30% in its largest sector |
| Reach | 91th | 8 countries |
Investment themes
share of its checked companiesThis firmAll checked companies
Show as a table
| This firm | All checked companies | |
|---|---|---|
| Food & Agriculture | 30% | 3% |
| Healthcare & Biotech | 22% | 15% |
| E-commerce & Marketplaces | 13% | 6% |
| Consumer | 10% | 3% |
| AI & Machine Learning | 8% | 18% |
| Media & Entertainment | 5% | 4% |
| Enterprise Software | 4% | 8% |
| Industrial & Manufacturing | 3% | 7% |
Invests most often with
firms sharing its portfolio companiesShow as a table
| Share | |
|---|---|
| Able Partners | 3 |
| BFG Partners | 3 |
| Imaginary Ventures | 3 |
| Insight Partners | 3 |
| Short List Capital | 3 |
| True Beauty Ventures | 3 |
| 1st Course Capital | 2 |
| GroundForce Capital | 2 |
Its portfolio companies
where they are based, and what their own sites showSite status
- Site answers7399%
- No longer answers00%
- Points to another company11%
- Parked or sold domain00%
A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.
Co-investor network
who it backs companies with, and who they back togetherCompare VMG Partners head to head
portfolio size, rounds, entry stages, themes and the companies both backThree or more firms at once: portfolio overlap.
Recent portfolio activity
when companies last raised with VMG Partners| Date | Company | Stage |
|---|---|---|
| 18 Jun 2026 | Series C+ | |
| 4 Jun 2026 | Series A Led | |
| 18 May 2026 | Series B Led | |
| 3 Dec 2025 | Series B Led | |
| 5 Aug 2025 | Series B | |
| 17 Jul 2025 | Series A | |
| 1 Nov 2023 | Series C+ Led | |
| 17 Aug 2021 | Series C+ |
Round details for VMG Partners
Amounts, full round histories and every co-investor in VMG Partners' rounds are on Fundup AI. VCinfo covers investors and their portfolios.
Portfolio
74 companies checked against their own sites| Company | What it does | Themes | First round with it | Evidence |
|---|---|---|---|---|
| Afresh provides an AI platform for grocery retail to help with decision making and operations | AI & Machine LearningFood & Agriculture | Portfolio page | ||
| Ancient Nutrition sells dietary supplements and vitamins. | Healthcare & Biotech | Portfolio page | ||
| Attentive provides an AI-powered SMS and email marketing platform for businesses | E-commerce & MarketplacesMedia & Entertainment | Portfolio page | ||
| Auxia provides a marketing platform that delivers personalized customer experiences across various marketing tools and stacks. | Media & EntertainmentAI & Machine Learning | Portfolio page | ||
| Babyganics makes and sells various products for babies and kids, including skincare, sunscreen, and household cleaning supplies. | Consumer | Portfolio page | ||
| BeautyStat sells skincare products | Healthcare & Biotech | Portfolio page | ||
| Brami produces and sells pasta and lupini beans | Food & Agriculture | Portfolio page | ||
| Briogeo creates hair care products | Healthcare & Biotech | Portfolio page | ||
| The company helped people discover new places with friends through an app that suggested new destinations every Thursday. | Food & AgricultureEnterprise Software | Portfolio page | ||
| The company sells oral care products, including dental floss and toothbrushes. | Healthcare & Biotech | Portfolio page | ||
| Colorescience develops and sells mineral sunscreen and clinical skincare products. | Healthcare & Biotech | Portfolio page | ||
| Daasity provides omnichannel analytics for consumer brands, connecting retail, ecommerce, and marketing data through governed analytics models | ConsumerE-commerce & Marketplaces | Portfolio page | ||
| The company sells organic smoothies, oat bowls, and elixirs | Food & Agriculture | Portfolio page | ||
| Danessa Myricks sells makeup and skincare products online. | Consumer | Portfolio page | ||
| Drunk Elephant sells skincare and hair care products | Healthcare & Biotech | Portfolio page | ||
| Milton's creates and sells food products, including crackers, pizzas, and breads. | Food & Agriculture | Portfolio page | ||
| The company sells pasta and lupini beans | Food & Agriculture | May 2026Series B | Funding round | |
| ETS Performance provides athletic performance training for youth and athletes | EducationHealthcare & Biotech | Portfolio page | ||
| Fermat provides an AI toolbox for fashion and luxury brands to design and develop products | AI & Machine LearningE-commerce & Marketplaces | Portfolio page | ||
| Fruit Riot produces freshly frozen fruit splashed with lemon juice and a candy coating. | Food & Agriculture | Portfolio page |
About this data
site last read 5 Nov 2026- Site
- vmgpartners.com
- Last read
- 5 Nov 2026
- Watching since
- 5 Nov 2026
- Rounds since
- 17 Aug 2021
- Companies checked
- 74
Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.
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