Investors / United States / Serena Ventures
Serena Ventures
Venture capital · San Francisco, CA, United States · North America
Serena Ventures is an early-stage venture capital firm founded by Serena Williams. It backs founders building companies that reshape how people live, work, move, and connect.
Invests inFintechE-commerce & Marketplaces
In its own wordsearly-stageglobalaccessopportunity
Your fit with Serena Ventures
Four questions about your startup
See how your round matches what it backs, point by point.
Or find every investor that fitsSerena Ventures lists 40 checked portfolio companies on its own site. Its largest themes are Fintech (17%), E-commerce & Marketplaces (16%) and Enterprise Software (14%). 90% of its companies are based in United States. It invests most often alongside MaC Venture Capital, Backstage Capital and Felicis.
No funding round on record names Serena Ventures yet, so the figures come from its portfolio page.
Round figures show recent activity, not Serena Ventures' whole history. Rounds on record name 0 companies; its own site lists 40. Funding rounds are complete from mid-2025, so counts and the yearly trend undercount a firm that invested before then. The portfolio, themes and places come from its own site and are not affected.
Investment themes
share of its checked companiesThis firmAll checked companies
Show as a table
| This firm | All checked companies | |
|---|---|---|
| Fintech | 17% | 12% |
| E-commerce & Marketplaces | 16% | 6% |
| Enterprise Software | 14% | 8% |
| Healthcare & Biotech | 13% | 15% |
| AI & Machine Learning | 8% | 18% |
| Media & Entertainment | 6% | 4% |
| Education | 6% | 7% |
| Legal & Compliance | 5% | 2% |
Invests most often with
firms sharing its portfolio companiesShow as a table
| Share | |
|---|---|
| MaC Venture Capital | 4 |
| Backstage Capital | 2 |
| Felicis | 2 |
| GingerBread Capital | 2 |
| Impact America Fund | 2 |
| Jetstream | 2 |
| Maveron | 2 |
| Y Combinator | 2 |
Investor profile
percentile among all firmsShow as a table
| Measure | Percentile of all firms | Value |
|---|---|---|
| Portfolio size | 77th | 40 companies |
| Recent activity | 46th | 0 rounds in 12 months |
| Early stage | 54th | 0% of entries at pre-seed or seed |
| Evidence | 52th | 0% of companies confirmed by a round |
| Sector focus | 7th | 17% in its largest sector |
| Reach | 58th | 3 countries |
Its portfolio companies
where they are based, and what their own sites showSite status
- Site answers3998%
- No longer answers00%
- Points to another company13%
- Parked or sold domain00%
A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.
Co-investor network
who it backs companies with, and who they back togetherAll co-investors or Compare portfolios with MaC Venture Capital
Compare Serena Ventures head to head
portfolio size, rounds, entry stages, themes and the companies both backThree or more firms at once: portfolio overlap.
Portfolio
40 companies checked against their own sites| Company | What it does | Themes | First round with it | Evidence |
|---|---|---|---|---|
| Momento provides a platform for users to capture, share, and relive their experiences at live events, such as sports and music concerts. | Enterprise SoftwareMedia & Entertainment | Portfolio page | ||
| TRACE is a marketplace for designer clothes where users can rent or buy items | E-commerce & MarketplacesFintech | Portfolio page | ||
| Remarkable AI provides personalized customer engagement solutions for consumer brands | AI & Machine LearningE-commerce & Marketplaces | Portfolio page | ||
| The company is an NFT studio experimenting with crypto creativity from the contract to the collector | Enterprise SoftwareMedia & Entertainment | Portfolio page | ||
| Boss Beauties creates original digital characters and expands them into stories, experiences, and other media | Enterprise SoftwareEnterprise Software | Portfolio page | ||
| Collective[i] provides enterprise AI solutions to help businesses adapt to changing markets and thrive in an AI-first world. | AI & Machine LearningEnterprise Software | Portfolio page | ||
| Esusu provides financial services, including rent reporting, credit building, and identity verification, to help individuals and businesses manage their finances and prevent fraud. | FintechReal Estate & Construction | Portfolio page | ||
| Fiveable provides AP exam preparation materials, including study guides, practice multiple-choice questions, and free-response questions scored against AP rubrics, for 42 AP subjects. | EducationEducation | Portfolio page | ||
| Formulary Financial provides fund administration services for private markets | FintechFintech | Portfolio page | ||
| Freeing Returns helps businesses recover lost revenue from operational inefficiencies, such as vendor errors and inventory mismanagement. | FintechE-commerce & Marketplaces | Portfolio page | ||
| The company sells products from various brands at discounted prices. | E-commerce & MarketplacesConsumer | Portfolio page | ||
| Teal Health offers at-home self-collect cervical cancer screening kits | Healthcare & Biotech | Portfolio page | ||
| Good Cash provides loans to foreign domestic workers living in Hong Kong | FintechLegal & Compliance | Portfolio page | ||
| Portfolio page | ||||
| Infinite Objects prints video into physical objects that can be held | Enterprise SoftwareE-commerce & Marketplaces | Portfolio page | ||
| Calico provides an AI platform for product design, sourcing, and production in the apparel industry. | AI & Machine LearningE-commerce & Marketplaces | Portfolio page | ||
| Foody is a recipe marketplace for culinary creators to buy and sell recipes. | Food & Agriculture | Portfolio page | ||
| Kliq is a platform where users can manage their sales, community, content, and coaching for their online business. | EducationE-commerce & Marketplaces | Portfolio page | ||
| Luminous provides an operating system for multi-channel, multi-warehouse commerce brands to manage inventory, purchasing, fulfillment, and wholesale | E-commerce & MarketplacesEnterprise Software | Portfolio page | ||
| Midi provides virtual healthcare services for women, including insurance-covered care and treatment plans for various symptoms and health issues | Healthcare & Biotech | Portfolio page |
About this data
site last read 5 Nov 2026- Site
- starfireventures.com
- Last read
- 5 Nov 2026
- Watching since
- 5 Nov 2026
- Companies checked
- 40
Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.
Get Serena Ventures' profile as data
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