Investors / United Kingdom / The Craftory
The Craftory
Venture capital · London, United Kingdom · Europe
The Craftory is a $550 million investor focused on category-transforming consumer packaged goods brands. It provides growth capital and support such as industry networking, founder mentoring, business strategy, brand development and sustainability guidance.
Invests inConsumerEnterprise Software
In its own wordsconsumer packaged goodssustainabilitycause-driven brandsgrowth capitalbrand building
Your fit with The Craftory
Four questions about your startup
See how your round matches what it backs, point by point.
Or find every investor that fitsThe Craftory lists 9 checked portfolio companies on its own site. Its largest themes are Consumer (30%), Enterprise Software (20%) and Healthcare & Biotech (10%). 50% of its companies are based in United Kingdom. It invests most often alongside Able Partners, Airtree and Athletic Ventures.
No funding round on record names The Craftory yet, so the figures come from its portfolio page.
Investment themes
share of its checked companiesThis firmAll checked companies
Show as a table
| This firm | All checked companies | |
|---|---|---|
| Consumer | 30% | 3% |
| Enterprise Software | 20% | 8% |
| Healthcare & Biotech | 10% | 15% |
| Industrial & Manufacturing | 10% | 7% |
| E-commerce & Marketplaces | 10% | 6% |
| AI & Machine Learning | 10% | 18% |
| Food & Agriculture | 10% | 3% |
Its portfolio companies
where they are based, and what their own sites showSite status
- Site answers9100%
- No longer answers00%
- Points to another company00%
- Parked or sold domain00%
A site that stops answering three checks in a row is counted as no longer answering; that is not proof of closure. A site that points to another company is often an acquisition.
Investor profile
percentile among all firmsShow as a table
| Measure | Percentile of all firms | Value |
|---|---|---|
| Portfolio size | 19th | 9 companies |
| Recent activity | 46th | 0 rounds in 12 months |
| Early stage | 54th | 0% of entries at pre-seed or seed |
| Evidence | 52th | 0% of companies confirmed by a round |
| Sector focus | 52th | 30% in its largest sector |
| Reach | 58th | 3 countries |
Co-investor network
who it backs companies with, and who they back togetherCompare The Craftory head to head
portfolio size, rounds, entry stages, themes and the companies both backThree or more firms at once: portfolio overlap.
Portfolio
9 companies checked against their own sites| Company | What it does | Themes | First round with it | Evidence |
|---|---|---|---|---|
| Dropps produces and sells laundry and dish cleaning products | Consumer | Portfolio page | ||
| The company delivers flowers to customers' doors, offering subscriptions and one-off purchases. | E-commerce & MarketplacesAI & Machine Learning | Portfolio page | ||
| NotCo produces and sells plant-based food products, such as milk, burgers, and ice cream. | Food & Agriculture | Portfolio page | ||
| Polymateria provides a tailored biodegradable solution for conventional plastic packaging, aiming to stem the global plastic pollution endemic. | Industrial & Manufacturing | Portfolio page | ||
| SEED is an innovation agency and entertainment media platform that develops, produces and distributes talent and creator franchises | Enterprise SoftwareEnterprise Software | Portfolio page | ||
| Portfolio page | ||||
| The company sells prenatal, postnatal, and women's health supplements. | Healthcare & Biotech | Portfolio page | ||
| The company sells underwear and other clothing items. | Consumer | Portfolio page | ||
| The company sells toilet paper and other household products and donates to organizations providing access to clean water and toilets. | Consumer | Portfolio page |
About this data
site last read 5 Nov 2026- Site
- thecraftory.io
- Last read
- 5 Nov 2026
- Watching since
- 5 Nov 2026
- Companies checked
- 9
Rates come from what VCinfo has observed since observation_start. Firms tend to remove companies that closed, so early rates understate reality. A company leaving a portfolio page does not mean it closed or exited. An unreachable site means our checks failed, nothing more.
Get The Craftory's profile as data
Pull The Craftory's portfolio, co-investors and changes through one API key or MCP, open every portfolio row, compare it with other firms, and get an email when it adds a company or files a fund.
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- Full listsEvery portfolio row and two-firm overlap
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- AlertsFollow 5 investors for portfolio and fund changes
$ curl -H "X-API-Key: YOUR_KEY" \
https://api.vcinfo.io/v1/firms/thecraftory.io
# also
GET /v1/firms/thecraftory.io/portfolio
GET /v1/firms/thecraftory.io/coinvestors
GET /v1/firms/thecraftory.io/news